During a recent client engagement our initial conversation centred around a question/statement from the CEO:
“We have never known if we should hire sales & marketing folks who know nothing about spatial (and hope they learn quickly) or folks who know spatial but like to talk data, technology and capabilities?”
It reminded me why we set up Spatial Advisers in the first place: to help solve this problem for small and medium sized spatial companies.
To grow any business is difficult. And sales and marketing are the engine room of growth. Who you talk to and what you talk about is the key to success. This is the art of communication. Marketing should be focused on attention, curiosity and interest. While sales connects, builds relationships and ultimately solves problems.
But our industry has a challenge.
We have a plethora of technical folks, but a lack of commercial experts. That is those who understand spatial data and technology and can translate that into business value.
We felt there was a gap in the market for this type of expertise. And that is the gap we fill at Spatial Advisers. We are a team of spatial commercial experts. We provide sales, marketing and communication advice and implementation services.
Contact us at 801.733.0723.